Coronavirus Photography Business Survival Tips

Coronavirus Photography Business Survival Tips

When it comes to the Business World, there is no one industry which has not been affected by the Coronavirus Epidemic.  However, sectors such as Photography and Videography, which involves human interaction in order to get the “job done”, may have taken the largest knock overall. 

So how will Photographers keep their clientele and manage to keep them happy in a time ruled by so many do’s and do nots? The good news is – it is indeed possible!

Choose your quick section of our 12 Best Coronavirus Photography Business Survival Tips below.

Here are some tips and tricks which will make this time more bearable.

Client Cancellations and Postponements

All photographers, be it as part of a studio or as an individual, should honour their client’s wishes to change or postpone their appointment without penalty. Clients should be allowed to move their date, ideally within a one-year period if possible. This in turn will ensure that there are no refunds or loss of income for the photographer and also no penalties towards their existing clientele, which makes it a win-win situation.

When a Shoot MUST be done

Photographers must keep in mind that is highly recommended to cancel events greater than 50 people. However, if there is no choice but to shoot, some safety steps should be followed.

  • Masks are uncomfortable, BUT mandatory
  • Maintain “social distancing” of 6 feet.
  • While shooting, a Photographer should wash or sanitize their hands regularly.
  • In an enclosed setting, try to keep 3-6 ft distances as best as possible, and avoid guests who exhibit symptoms such as coughing.

Expect a loss of income

As we have mentioned, everyone has been hit hard by the pandemic, but event photographers should be prepared to get hit harder than most. Photographers should be wise when it comes to purchases and avoid their new equipment wishes for a later date. The rule of thumb is – “Live well within your means!”

Consider New Revenue Streams

Events have taken a massive hit in 2020/2021. However, photographers who do portraiture may be able to fair a little better in the current tough times. While large gatherings are mainly frowned upon, clients are less worried about engagement shoots, headshots, and individual portrait sessions. Now is the perfect time for event photographers to consider adding new products and offerings within their business.

Keep an eye out for new opportunities

Photographers are not  the only ones in the industry who have taken a knock. Many other small business owners will be in a similar position, including event planners, florists and venues. Find New opportunities! This is a great opportunity to help each other by offering test/styled shoots for free. Photographers can help other vendors to create content and help them get back on their feet. Photographers should invest in their networks knowing that they will invest back in them, especially when times improve.

Invest in yourself & your business

With shoots being postpones, most photographers will have a lot of free time on their hands. This is a great time to pick up some books, listen to Audible books, sign up for online Workshops, and look into training resources.  Photographers should use this time to invest in their own knowledge and business, Rethink your website, portfolio, product offerings, SEO, re-invert your self, LEVEL UP with knowledge and skills.

Stay productive & Healthy

It’s important to remember that even though it feels like we are alone in this, there is indeed a wide-spread community who are all in this together.  Social Media makes it possible to reach out to community forums and support groups across the globe.  With this being said, most people will depend on social media to stay connected, and photographers should make sure they are reaching out their audience across their chosen platforms. In particular, Instagram and Pinterest are particularly great for visual content and the platforms allow photographers to showcase their work.  It is very important to make sure that all information on social media is up-to-date, including website addresses and contact numbers. Photographers should look for ways to spice up their news feed and share relevant information. 

Gather Online Reviews

For those who haven’t previously given much consideration to their online reputation, now is as good a time as any! In fact, 91% of consumers between the age of 18 to 34 has been said to rely on online reviews and trust them as much as they would a personal recommendation. 

Pre-Sell Service Packages

Creating special offers such as service bundles or gift cards for future use is a great idea! This will not only promote their business and expand their client base, but it can also help photographers generate much-needed cash flow.

Now that we have covered the “what to do” tips, we need to mention “what not to do!”.  With this being a very stressful time, it is very easy to handle the situation in the wrong way.  Knowing what not do and which reactions to avoid, will make it much easier to navigate the situation. 

DO NOT Go silent or lose touch with clients and followers.

As mentioned above, now, more than ever, people will be using their social media platforms to connect and find support. Photographers will have the opportunity to focus on strengthening their relationships with clients.

DO NOT Run “business as usual” or pretend everything is normal.

Many people are struggling right now and are worried and concerned about their family members, friends, and community. Photographers should not continue posting and communicating as if everything is normal, making it seem that they do not take the situation seriously. They should listen to their audience, show compassion and empathy for their overall concerns and provide a source of positivity, encouragement, and inspiration.

DO NOT use social platforms to vent. 

Do not be an additional source of negative information for clients as they already have plenty to worry about. This is an opportunity to be a voice of encouragement, hope, and motivation to clients and followers alike. 

Conclusion

All the new rules, regulations and changes can be very scary and it is extremely important to keep in mind that the situation will improve in time and there are people around to offer help and support. Photographers should follow all the guidelines and rules as to the best of their ability as every little bit helps.